FIELDS OF Dreams

Faced with a declining population as people moved to the city, the Echigo-Tsumari region turned to an age-old tool to draw crowds.

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The Echigo-Tsumari region takes up the southern part of Niigata prefecture. It’s an area renowned for its hillside rice fields and wintry blankets of snow, and those who choose to live here adhere to a very traditional lifestyle. Every three years,...

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