Giving Against the (Rice) Grain! The "Eat More Wheat" Campaign

The call for Singaporeans to switch from eating rice to eating wheat in 1967 did not take root despite best efforts by the government.

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By Jacqueline Lee
FEATURE


Walk into any suburban shopping mall in Singapore today and you’ll find burger joints, a pizza restaurant or two, shops selling wraps and sandwiches, and numerous Japanese restaurants specialising in udon or ramen. These places are invariably full...

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