GOOD AS GOLD

WHAT WORKS FOR ME Through five Winter Olympics, SHAUN WHITE made a career of always having tricks up his sleeve. Here are the winning strategies that continue to propel him even off the slopes.

I STOPPED FOCUSING ON WHAT SPONSORS WERE IN THE CROWD.

as told to CHARLES THORP
INSIGHT

Let Setbacks Set You Forward When I first started snowboarding, the world was telling us it wasn’t a legitimate sport. I figured since nobody thought we were legitimate athletes, I didn’t need to train like one. I spent all my time on the mountain. It...

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