Enjoyable Hiking

How can we attract hiking novices to the great outdoors? The recently created Gotaleden trail in West Sweden makes hiking comfortable and enjoyable – and takes off in the center of Gothenburg.

PARTNER: WEST SWEDEN

Walking along the Vallgraven shopping district and through the Garden Society of Gothenburg in your hiking boots and with a backpack on might seem a little strange. But this – or more specifically the Kungsportsplatsen square in central Gothenburg – is...

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