Longevity in Action
Long-lasting products aside, getting consumers to actually keep their product in use requires support. Perhaps none go to such great lengths as Patagonia’s Worn Wear program.
BY JONATHAN FRAENKEL-EIDSE PHOTOS PATAGONIA
LONGEVITY
“As individual consumers, the single best thing we can do for the planet is to keep our stuff in use longer,” penned Rose Marcario, CEO of Patagonia, in a public letter titled Repair is a Radical Act.
“This simple act of extending the life of our...
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