THE RETURN OF DURABILITY?
Doubling the lifespan of a product reduces its impact by 50% – a sustainability silver bullet if there ever was one. Repair and re-commerce, sure, but why are so few talking about durability?
BY JONATHAN FRAENKEL-EIDSE
LONGEVITY
When it comes to product durability and potential for longevity, the outdoor industry starts at a pretty sweet spot. This is especially true when one compares to its embarrassing cousin, the apparel industry and its fast fashion.
“The outdoor industry...
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