“Becoming a B Corp was a very humbling experience”
The French outdoor brand Picture officially became a B Corp in November 2019. Florian Palluel shares about the long journey.
BY SAMUEL DIXNEUF
LEADERSHIP
Why did you choose to become a B Corp?
When Picture was born, 10 years ago, it was imagined and conceived as an eco-friendly brand. Since then, we have relentlessly questioned what we were doing, socially and environmentally, so as to keep improving....
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