The Rise of Meaningful Business
More and more businesses are becoming B Corps – effectively altering their corporate DNA to legally mandate a triple bottom line of people, profit and planet. Is “Capitalism Lite” the new way of doing business?
BY SAMUEL DIXNEUF PHOTO JURRE ROMPA
LEADERSHIP
The annual study Edelman Earned Brand tells how brands can “earn, strengthen and protect their relationships with consumers.” Around 40,000 respondents in Brazil, China, France, Germany, India, Japan, the U.K. and the U.S. take part and in 2018, one...
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