The Beauty Influencer
Erim is a British Sikh influencer based in Dubai with over half a million loyal followers and creator of ByErim haircare brand.
“We all seem to be striving for one particular look”
X-pat Files / Beauty Buffs
How would you describe the concept of ‘Beauty’ today? Has it changed?
I would say because of the effects of social media opening us to a world of global beauty standards, which were originally different depending upon where you are from. I’ve seen a...
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