Once upon a time
Through carefully curating all touchpoints throughout the passenger journey with thoughtful and intentional design, airlines can convey the true story of their brand, says April Waterston
STORYTELLING THROUGH DESIGN
Touch, smell, taste, sight and sound – all five of our senses can be engaged to tell a story. Perhaps the scent of an inflight fragrance transports us to faraway lands; the texture of a blanket reminds us of cosying up with family, and of home. Maybe...
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