SHOULD HOTELIERS FEEL THREATENED BY AIRBNB ?

Much focus has been on Airbnb’s ability to become a new kind of online travel agency, we shouldn’t lose sight of the fact that it continues to be a major disrupter to the traditional hotel industry, too.

Words: MIRIRO MATEMA
Travel Trends


af ter a recent announcement from Airbnb that bookings in Nigeria have increased by 213% as of June 2018, with Ghana and Mozambique coming in second and third, what does this mean for hoteliers in Africa? While the results mean that there is increased...

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