winning the gift war by a Hair

Dad’s freebies give visitors an unexpected edge

BY WILLIAM CRAFT • EDWARDSVILLE, IL
OUR LIVES

During the holiday season of 1970, S.C. Johnson & Son took on Gillette Co.’s Foamy shaving cream with Edge, a green gel that turned into a cream when spread on the face. Johnson Wax poured about $4 million—$30 million in today’s dollars—into marketing...

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