EMMA GREDE

Co-founder and CEO of Los Angeles-based fashion brand Good American and co-founder of shapewear brand Skims and cleaning brand Safely

LETTER FROM THE CEO

“Building a brand requires a clear purpose and a vision. Think about where you want your business to be in 10 years and plan out how to get there, step by step. It’s not just about today—it’s about laying the groundwork for the future with foresight...

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