The Burn of Slow Churn

Re/Max co-founder and chairman Dave Liniger saw his retention rate as a badge of honor. Truth is, it was hurting his reputation.

—As told to Sarah Lynch
LETTER FROM THE CEO

✕ THE PROBLEM “After 38 years in the business, I bragged that I’d never had a single officer quit my company. I liked the people who worked for me. We were a very tight-knit group of friends. I traveled and went on family outings with them and knew...

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