Bloomberg Businessweek (Asia) - 1 Okt 2025
Mr Beast Enters Mogul Mode
◼ PARAMOUNT BOSS DAVID ELLISON IS JUST GETTING STARTED
◼ MS. RACHEL, THE CONTROVERSIAL QUEEN OF TODDLER TV
◼ TALES OF WOE FROM THE NEW HOLLYWOOD
◼ THE AI TAKEOVER OF SOCIAL MEDIA
Youtube sensation Ms. Rachel—today’s answer to Mister Rogers—has more than 12 billion views on the platform
Contributors
Cover
How Stellantis drove Jeep into a ditch
Businessweek ranks the best MBA programs of 2025
Is the electric bodysuit a perfect get-fit cheat?
Get ready to see a lot more bunnies on trampolines
The sickening crisis at the CDC
How CEOS get on Trump’s good side (Hint: Gold leaf)
Meet some media moguls in the making
Introducing Alphadots, Bloomberg’s latest brain-breaker
Mrbeast’s latest stunt: Bringing in adult supervision
The artists and execs reshaping the creator economy
When the barkeep takes over the boutique hotel
Korean companies are paying employees to procreate
The CPI doesn’t tell the whole inflation story
What you’ll want to watch, read and look at this fall
Degrees aren’t worth what they used to be
Two German art giants return to the fore
Jaba juice, East Africa’s buzzy khat concoction
CEO Diet: Productivity tools the boss relies on
Why Main Street banks fear stablecoins
A Walk With: Axel Springer’s Mathias Döpfner
Are all those better-for-you snacks any better for you?
MIT Sloan’s idealistic new dean on the value of people
David Ellison got his Paramount merger. Now what?
What Ms. Rachel’s “advocacy era” looks like
American movies lose their grip on the global box office
It’s hard finding—and keeping—a job in Hollywood
Enron is back! Sort of
Ear Xanax, nostril scaffolds and other wellness hacks
Fighting midlife malaise with injectable peptides
A word of caution about that ketamine nasal spray
Top restaurant dishes are coming out tasting like roses
A cinematic era of anxiety, paranoia and conspiracies
Chanel’s sensuous J12 wristwatch, now in brilliant bleu
The AI Takeover of Social Media
Self-inflicted Wounds
Corporate Perk: Cash for Babies
Stablecoins’ Threat To Local Banks
A Sweeter Take on An Old-time Buzz
A Walk With
Wes Kosova presents the CEO’S playbook for managing Trump
Are US Statistics Understating Inflation?
2025-26 Best B-schools
Methodology
2025-26 Best B-schools
MBAS Are Pricier and Less Profitable Return on investment fell at 4 out of 5 US B-schools, as our analysis shows that pay after graduation has stagnated
MIT Sloan’s Superpower
The Screentime Issue
Paramount’s New Top Gun
Becoming Ms. Rachel
Can Mrbeast Grow Up?
A New Script
Losing Hope In La-la Land
NANCY STEINER, 60
RUTH WALKER, 53
KAI LENNOX, 51
MYCHAEL CHINN, 40
JULIA AND KATI PRESCOTT, 37 AND 39
APRIL KORTO QUIOH, 32
Enron: The Satire
Ones to Watch
How a Global Car Company Stalled Out
How a Global Car Company Stalled Out
Wellness Is Hard. It’s OK to Cheat
Sole Renewal
A Better Fat Buster
Sculpt Your Face
Xanax in Your Ears
The Good-sleep Sidekick
All-in-one Face Fixer
Instant Eye Lift In a Dropper
Snore Less, Sleep Better
What’s With the Peptide Hype?
The (Not So) Easy Allure of Ketamine Therapy
Paul Needham, CEO of the Infatuation
Mary Beth Laughton, president and CEO of REI Co-op
Ellen Bettridge, CEO of Uniworld Boutique River Cruises
Neil Clifford, CEO of Kurt Geiger
Jacob Aarup-andersen, CEO of Carlsberg Group
Rose Vangerven, CEO of Findlay Park Partners
Scott Wiseman, CEO of Nocturne Luxury Villas
Ella Mills, founder of Deliciously Ella
Susan Sarich, founder and CEO of Susiecakes
How the Boss Stays Productive
Rose Parade
RECIPE FOR APRICOT-ROSE COUSCOUS
THE NEW BLEU
THE BUZZ IS BACK FOR BOUTIQUE HOTELS
Fear and Loathing In the Multiplex
Pursuits Picks for October
In Bleak Times, Museums Turn to Old Heroes
Alphadots
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