QF pushes points

Members have remained highly engaged despite the low levels of flying over the past two years...they’ve kept earning points on the ground and redeemed them in record numbers. Olivia Wirth, CEO, Qantas Loyalty

STATE OF THE INDUSTRY

QANTAS is making a concerted push for leisure travel market share, revamping its loyalty program to significantly lower the number of QF Frequent Flyer points required for all Qantas Hotels and Qantas Holidays bookings. Redemptions have been rejigged...

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