THE SMELL OF SUCCESS: EXPLORING SENSORY MARKETING
CONSUMER DEMAND FOR IMMERSIVE INTERACTIONS HAS LED FASHION BUSINESSES TO ADOPT SENSORY MARKETING, ENHANCING THE SHOPPING JOURNEY BY EVOKING EMOTIONAL CONNECTIONS AND TURNING PURCHASING INTO A DEEPLY FULFILLING EXPERIENCE.
Azra Tuco
REPORT
Luxury shopping is inherently emotional, with consumers seeking connections that go beyond the tangible product. Recognizing this, the fashion industry is shifting toward creating multi-sensory environments that can significantly enhance the customer...
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