ArabAd - 1 Feb 2025
From Despair to Hope
Real-time marketing in times of war
A fresh wave of hope and positivity
Lebanon as “the” creative hub, no longer realistic
An UNMATCHED Creative DNA
Lebanon’s creative DNA remains strong
This is a very exciting time!
Lebanon CAN DO MORE THAN BOUNCE BACK; IT CAN LEAD
A GROWING APPETITE FOR CROSS-BORDER COLLABORATIONS
And that glimmer of hope?
It’s contagious!
THE CREATIVE SPARK FEELS POWERFUL
New generation of creatives is stepping up
A shift toward innovation, resilience, and reinvention
Lebanon, a creative hub for offshoring services
A renewed sense of optimism
Kango: the Aipowered agency
UN-BRANDING LEBANON
OUTSPOKEN, NOT POLITICAL
THE LEVANT:
A MEDIA LANDSCAPE GATHERING MOMENTUM
ANTONIO VINCENTI
ON HOW LEBANON’S OOH INDUSTRY MIGHT REGAIN ITS MARKETING MOMENTUM
The controversial world of creative activism
Malek Ghorayeb on creating culturedefining campaigns
‘Creative activism Is about ACTS not ADS’
The Unfair Trade: The Arabian Gulf’s Exploitation of Lebanese Talent Amid Economic Turmoil
A world of letters
A Canvas of Possibilities: The Inspiring Story of Raphaëlle Macaron
Marc Keyrouz’s Revolutionary Visual Language
$UW RI +RSH Where Creativity, Innovation & Purpose Drive smart Lebanon’s Rebirth
Professional organizations
Pimo
Feer MCQUEEN
Lebanon Outlook on Governance, Economy and Work
IAA Lebanon Inducts 15 Industry Pioneers Hall of Fame
Faris Abouhamad
Elias Al Rahbani
YOU ARE TOO EMOTIONAL.
FROM SHIFT TO DOMINANCE
'LQR %XUELGJH
‘Embrace Mischief And Get Creative!’
Brands on the therapy couch
The Battle for Digital Dominance
IAA Lebanon’s Hall of Fame Celebratory Atmosphere
Digging for Gold the Pikasso d’or
Do the Brave Thing. Do Big Things.
Just Do It.
But How?!
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