Markology Magazine (English) - 1 Aug 2024
HAVAIANAS:
HEINEKEN:
IKEA:
VOICES OF POPULISM:
HUMAN BRAIN VS ARTIFICIAL INTELLIGENCE
DISCONNECT
WELCOME
Dear Reader,
MEET THE GUESTS OF OUR EDITION
Filomena Spranger Jorge
Cristian León
Mariana Rhormens
Raquel Fructos
Catarina Alves
Get inspired by the influencer marketing strategy of Havaianas in Brazil with Mnardiana Rhormens, Marketing Director at Alpargatas, revealing the secrets to the brand's success.
Explore how the renowned brewery Heineken used its recruitment process as part of a unique and innovative marketing campaign.
Understand the factors that attract voters from around the world to parties with populist proposals.
Discover what IKEA teaches us about an excellent consumer experience.
Human Brain vs Artificial Intelligence: Who comes out on top?
DEVELOPING AN EFFECTIVE
REAL ESTATE BILLBOARD
DEVELOPING AN EFFECTIVE
REAL ESTATE BILLBOARD
KNOW THAT
3. Headline - Your Dream Home
4. Security
1. Image
2. Headline - Home
5. Information
8. Color
7. Efficiency
6. The sentence "An exclusive space with premium comfort"
DO YOU NEED A SPECIALIZATION IN NEUROMARKETING TO PRODUCE EFFECTIVE AND IMPACTFUL CAMPAIGNS?
AUDIO OR VIDEO?
Audio or video?
Video wins in self-reports
Audio wins in biometrics
Curiosity:
THE POWER OF NUM B3R5
WHAT DOES IKEA TEACH US ABOUT NEUROMARKETING?
Sensorial Experience in Store Environments
The layout of IKEA stores
Psychological Pricing Strategy
Customization of Products
What kind of mother wouldn't want her child to have her beautiful eyes?
QUIZ
RESULTS
MADE IN BRASIL
MADE IN BRASIL
THE BEGINNING OF A SUCCESS STORY
THE BEGINNING OF A SUCCESS STORY
HAVAIANAS:
A JOURNEY THROUGH INFLUENCE MARKETING
FACTS ABOUT HAVAIANAS
A MARKOLOGY KNOWS THAT...
Markology Tip
Things we do for love.
DID YOU KNOW?
DID YOU KNOW?
Is there a better way to sell your product than with a fun and creative demonstration?
HUMAN BRAIN
VS
ARTIFICIAL INTELLIGENCE
WHAT IS ARTIFICIAL INTELLIGENCE (AI)?
HUMAN BRAIN VS ARTIFICIAL INTELLIGENCE
ARTIFICIAL INTELLIGENCE: FRIEND OR FOE?
AI AND CONSUMER BEHAVIOR
AI AND CONSUMER BEHAVIOR
How Can It Help Professionals Improve Their Results?
How Can It Help Professionals Improve Their Results?
How Can It Help Professionals Improve Their Results?
How Can It Help Professionals Improve Their Results?
How Can It Help Professionals Improve Their Results?
Marketing AI Institute
Artificial Intelligence for Product Certification
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
Decoding AI for Marketing
Country: Australia
CONSUMER CHOICE
Eye contact with the consumer increases their feelings of trust and connection with the brand
PERSONAL MARKETING
PERSONAL MARKETING
Curiosities
Name: Catarina Alves
THE ART OF RECRUITING BY HEINEKEN
“Open your world”
READY?
The Candidate 816.000 views in 3 days
SET…
The Entrance
Medical Assistance
The Exit
The three best interviews were posted on Heineken’s website,
“THE CANDIDATE…” THE IMPACT!
With FedEx, the world is as close as your neighbor's window.
CAPTURE ATTENTION EFFECTIVELY IN YOUR CONTENT
RAQUEL FRUCTOS
Need we say more??
DID YOU KNOW THE
THE BRAIN IGNORES USELESS AND UNNECESSARY INFORMATION?
DID YOU KNOW THE
THE BRAIN IGNORES USELESS AND UNNECESSARY INFORMATION?
WHEN IT PROCESSES VISUAL ADVERTISING INFORMATION
WHEN IT PROCESSES VISUAL ADVERTISING INFORMATION
FILOMENA SPRANGER JORGE RECOMENDA…
Looking for new opportunities in marketing and communication?
BEING VALUED MEANS BEING MOTIVATED
REDUCE STRESS THROUGH TIME MANAGEMENT
INSPIRED
São Paulo
Scotland
USA
Kenia
Lima, Peru
VOICES OF POPULISM
Beppe Grillo
Luigi Di Maio
STRATEGY
Indignation and Disillusionment:
Fear and Anger:
Boris Johnson
Nigel Farage
STRATEGY
Simplified Complex Issues:
Easy Comprehension:
Speech at the Republican National Convention (2016)
Rally in Phoenix, Arizona (2016)
STRATEGY
Perception of Coherence:
Facilitated Memorization:
André Ventura
STRATEGY
Differentiation from 'Others':
Strengthened Sense of Identity:
Ress interview after election victory (2018)
Presidential campaign speech (2018)
STRATEGY
WHAT DOES THE VOTER THINK?
Speech in Vienna (2016)
Speech in Linz (2018)
STRATEGY
WHAT DOES THE VOTER THINK?
STRATEGY
WHAT DOES THE VOTER THINK?
Alberto Fernández
Cristina Fernández de Kirchner
STRATEGY
WHAT DOES THE VOTER THINK?
THE BRAIN WANTS TO BUY A PRODUCT OR SERVICE THAT MEANS SOMETHING TO IT. THEREFORE, WE MUST FIND THE SYMBOLIC VALUE OF OUR PRODUCTS TO SELL MORE.
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