Campaign Middle East - 3 Dez 2025
MARKETING GAME CHANGERS AWARDS 2025
EDITOR’S LETTER
MARKETING GAME CHANGERS AWARDS
SPORTS MARKETING: SPEAKING A LANGUAGE OF BELONGING
ATHAR FESTIVAL 2025: IN-DEPTH COVERAGE
FROM THE CMO’S CORNER
INDUSTRY FORUM
MARKETING’S NEW FRONTIER
PICK OF THE QUARTER
WHY EVERY BRAND IN THE MENA REGION NEEDS A SPORTS MARKETING STRATEGY
CENTRUM HALEON: MAKING SCIENCE SIMPLE, MAKING HEALTHCARE HUMAN
DIGITAL ESSAYS
THE SPIN
RE-CODING INTUITION
NEWS & WORK
Pubity Group appoints The Vantage as MENA media rep
TAWUNIYA SAUDI IN IDENTITY, HEART AND SPIRIT
SMC Media, Aleph Group sign term sheet for JV
MCN expands IPG’s Acxiom in MENAT
MAISON TERRAĒ CLAY JUGS
DUBAI ROADS AND TRANSPORT AUTHORITY RTA MEET UP
Viola Communications, NIM Digital enter strategic partnership
PRCA MENA Awards 2025 spotlights 67 winners
E& ADDICTECH
JUSTLIFE WE GOT YOU
INDUSTRY FORUM:
Haleon & Centrum transform how we see health
THE FUTURE OF BRAND AND MARKETING IN THE MIDDLE EAST
CONNECTING THE WORLD THROUGH SPORT
Emirates NBD expands anti-fraud efforts with innovative awareness campaigns
Campaignme.com/events
SPORTS MARKETING: A LANGUAGE OF BELONGING
WINNING HEARTS WITH AUTHENTIC PARTNERSHIPS
THE NEXT POWER PLAY?
WOMEN’S SPORT.
Why every brand in MENA needs a sports marketing strategy
Why every brand in MENA needs a sports marketing strategy
HOW ESPORTS IS REWRITING THE SPORTS MARKETING PLAYBOOK FOR BRANDS
ESPORTS BY THE NUMBERS
WHY MIDDLE EAST BRANDS MUST EVOLVE FROM SPORTS SPONSORS TO NATIONAL STAKEHOLDERS
FEMALE ESPORTS PLAYERS ARE RISING. CAN BRANDS KEEP UP?
THE CULTURE OF PLAY
SPORTS MARKETING ISN’T JUST ANOTHER SERVICE, IT’S A CULTURE
WHY STRATEGIC SPONSORSHIPS ARE REDEFINING SPORTS MARKETING
PREPARING FOR RAMADAN WITH PRECISION, PURPOSE AND PRESENCE
ATHAR FESTIVAL 2025: BIGGER, BOLDER AND BETTER
ATHAR IN PICTURES
OMNICOM FUTURE CMO ACADEMY
THE MAHEERAH PROGRAMME BY PUBLICIS GROUPE MIDDLE EAST
ATHAR MASTERCLASSES
ATHAR MASTERCLASSES
CREATIVE COMPETITIONS
YOUNG TALENT ACADEMIES
SEARCHING FOR THE SWEET SPOT IN PINTEREST’S SOCIAL COMMERCE SUCCESS
CCOs UNPLUGGED: A MASTERCLASS IN CREATIVITY AT ATHAR FESTIVAL
CCOs UNPLUGGED: A MASTERCLASS IN CREATIVITY AT ATHAR FESTIVAL
ATHAR AWARDS: A NIGHT TO REMEMBER
Confessions of a marketer: ‘I’m not a gamer’
Storytelling in Saudi Arabia: a bridge, not a brochure
MARKETING GAME CHANGERS AWARDS 2025
MARKETING GAME CHANGERS AWARDS 2025
JUDGING PANEL
KHALED RASHED ALSHEHHI
RAPID FIRE
IBRAHIM AL MAYAHI
RAPID FIRE
ABOUT
AVINASH BABUR
ABOUT
RAPID FIRE
AHMAD CHATILA
ABOUT
RAPID FIRE
PASSANT EL GHANNAM
RAPID FIRE
ABOUT
CHARLOTTE ELAND
ABOUT
RAPID FIRE
MICHELLE LEE
ABOUT
RAPID FIRE
MALEEHA RIAZ KHAN
RAPID FIRE
ABOUT
ALKA WINTER
RAPID FIRE
ABOUT
NABIL SLEIMAN
ABOUT
RAPID FIRE
THE ATTENTION CURRENCY
THE AGE OF ASSUMPTION IS OVER
ONLINE JUST WENT OUTDOORS
AUTOMATION WITHOUT BLINDFOLDS: HOW MARKETERS CAN RECLAIM STRATEGIC CONTROL
AUTOMATION WITHOUT BLINDFOLDS: HOW MARKETERS CAN RECLAIM STRATEGIC CONTROL
The AI Era Demands Authentic Agencies
AI ERA DEMANDS AUTHENTIC AGENCIES
TASK OPERATOR TO STRATEGIC THINKER
THE PERFORMANCE RESET
THE REAL ALCHEMY OF BRAND GROWTH
REWRITING THE SEARCH PLAYBOOK
THE CASE FOR REAL TRANSPARENCY
REWIRING THE BUSINESS OF ADVERTISING
DIGITAL’S NEXT CHAPTER
AI THAT UNDERSTANDS CONTEXT LIKE A HUMAN
What does WPP Media stand for?
NEW RULES OF SEARCH
BOTS WITH CLOUT
BEYOND PROMPTING: THE JOY OF THINKING
>94% 100%
PREMIUM ARABIC CONTENT
AD PERFORMANCE, SAFETY & ATTENTION
THE SCREEN THAT BROUGHT US BACK TOGETHER
REMODELLING THE METRICS OF SUCCESS
CREATIVITY: THE REASON ANYONE BOTHERED TO BUY A TICKET IN THE FIRST PLACE
Appointments
The Spin
at PressDisplay
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