Campaign Middle East - 2 Sep 2025
DEI DESERVES A VOICE
PR AND EXPERIENTIAL GUIDE
EDITOR’S LETTER
BEYOND DIALOGUES ON DIVERSITY?
PR AND EXPERIENTIAL GUIDE 2025
‘BULLISH ON GROWTH IN THE MIDDLE EAST’
FROM THE CMO’S CORNER
MENTORSHIP: THE DEI TOOL THAT CHANGES EVERYTHING
SAUDI FOCUS
FROM HYPE TO HUMAN
INDUSTRY FORUM
MATTER OF FACT
PRIVATE VIEW
THE SPIN
NEWS & WORK
Platinumlist rebrands to address fragmented identity
VOLKSWAGEN MIDDLE EAST A DIFFERENT KIND OF LOVE
ONE Development picks Kenshō as PR partner
Paris creative agency The Refreshment Club to launch MENA hub in Dubai
OLX LEBANON OLX OR DUBIZZLE?
MCDONALD’S BAHRAIN BUY THE DIP
Abu Dhabi F1 Grand Prix picks AKQA as agency partner
TikTok removes more than 16.5 million videos across the Middle East and North Africa in H1 2025
RAKTDA RAK SUMMER. UNSCRIPTED.
ADCB, VISA EGYPTIAN GENEROSITY LEVELS UP
Rotana Signs breaks through a cluttered ad space
INDUSTRY FORUM:
HELPING TO BUILD THE FUTURE OF IRAQ
ADDRESSING EMIRATI MISREPRESENTATION
BEYOND DIALOGUES ON DIVERSITY
WOMEN IN ADVERTISING 2025
WHEN THE LIGHTS GO OFF …
STOP BEING A CASE STUDY, START BEING THE STANDARD
BEYOND REPRESENTATION
Why adaptability is the new creative currency
BEYOND GENDER
FUTURE-FIT
STANDING TALL TOGETHER
DEI HAS OUTGROWN ITS GENDER DIMENSION
MENTORSHIP IS LEGACY
‘OUR SUCCESS IS CONTAGIOUS’
DEI ISN’T A MOOD BOARD
YOU GOT THIS!
YOU DON’T NEED TO ‘MAN UP’
Rethink young, Arab, female engagement
IDEAS PLAYING HIDE & SEEK
WE DON’T NEED TO SPEAK LOUDER. WE NEED BETTER ROOMS.
ARE WE JUST USING DEI TO LOOK GOOD?
INCLUSION DRIVES ECONOMIC GROWTH, NOT JUST GOODWILL
Hospitality with a Saudi soul
Own the story, don’t rent it
Hospitality with a Saudi soul
MENTORSHIP: THE DEI TOOL THAT CHANGES EVERYTHING
THAT CHANGES EVERYTHING
‘BULLISH ON GROWTH IN THE MIDDLE EAST’
TARIQ AL SHARABI
Kathleen Burbridge, Tony Sidgwick,
Alexandra Richards,
Dalia Baddar,
Sarah Alsalem,
AYMAN HASSAN
FROM HYPE TO HUMAN
B fe.
How high is your EQ?
HOW WE TURNED A CAR LAUNCH INTO A NARRATIVE OF BROTHERHOOD AND EXCLUSIVITY
ARTEM MINASIAN
Campaignme.com/events
LUXURY IS NOT FOR EVERYONE ... AND THAT’S THE STRATEGY
MATTER OF FACT
BREAKING THE NET
#NOT
GAME CHANGER
$7.55bn
51%
31%
Appointments
The Spin
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