Campaign Middle East - 3 Jul 2025
Not All Storytelling is Equal
14 COVER STORY: SHIFT IN SEARCH STRATEGIES
EDITOR’S LETTER
12-13 FROM THE CMO’S CORNER
35 BRAND FACES TO WATCH
SOCIALEYEZ reveals key account win
Campaign Global Agency of the Year Awards: MENA winners
BUILD IT WITH HIM
Yango Tech to launch GenAI Platform to boost brand visibility across AI chatbots
MENA digital adspend hits $6.95bn in 2024
THE FACE GLUE
EVERYONE IS ON DUBIZZLE
GroupM rebrands to WPP Media, WPP CEO Mark Read to step down after 30 years with the company
SIT AL BAIT
WE KNOW PIMPLES
Saudi Signs Media and Rotana Signs awarded Riyadh Metro carriages digital screens
NO
YES
INDUSTRY FORUM:
NO
YES
YES
NO
MAYBE
JAX DISTRICT, RIYADH
The global DOOH explosion is here
WHY WE STOPPED PLAYING BY THE RULES – AND IT WORKED
EMBRACING CHANGE, DRIVING GROWTH
SHIFTING SEARCH STRATEGIES IN THE AGE OF AI
When AI precision meets emotionally intelligent editorial craft
BEYOND SEARCH
Luxury doesn’t shout
VALUE – FIRST AND FOREMOST
Redefining advertising impact with creativity + OOH performance metrics
MARKETING’S NEXT CHAPTER
When AI meets MENA’s media reality
AI IS GIVING PR A BIGGER CREATIVE ROLE
How AiOO is turning cities into real-time media platforms
FUNNELS ARE DEAD; DECKS ARE DUMBER
The future of marketing is intelligent, integrated and inspiring
DO AI INFLUENCERS RESONATE?
“FORWARD-THINKING BRANDS ARE REPOSITIONING AI INFLUENCERS FROM TACTICAL CAMPAIGN TOOLS TO
From vision to investment
والتغيير.. الهوية بين عصر في التواصل تعريف تعيد المملكة
يشهد
BRAND FACES TO WATCH 2025
LEADERS REACH A CONSENSUS ON CRITICAL MARKETING STRATEGIES
WWW.AOYAWARDSME.COM
ENTRIES OPEN FOR THE FOLLOWING CATEGORIES
AUDIO & RADIO GUIDE
Powering deeper connections: Radio’s role in the digital age
HOW THE STORY UNFOLDED
Meet the future of radio
THE MISUNDERSTOOD MEDIA
Campaignme.com/events
SONIC BRANDING AND PODCASTS
YOUR BAZAAR SONIC IDENTITY: A GOLD-WINNING SOUND FOR A NEW KIND OF MARKETPLACE
LAST CHANCE TO NOMINATE CLOSING JULY 31
WELCOME TO POTENTIALIS
MATTER OF FACT
#NOT
GAME CHANGER
BREAKING THE NET
42%
56%
1 in 2
Appointments
The Spin
9.7M LISTENERS
at PressDisplay
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