Campaign Middle East - 3 Jun 2025
AUDITOIRE TURNS 10 IN THE UAE
The Luxury Issue
TV AND VIDEO GUIDE 2025
EDITOR’S LETTER
THE LUXURY ISSUE
FROM THE CMO’S CORNER
MARKETING’S IDENTITY CRISIS IN THE AGE OF AI
18 COVER STORY: BRING BACK BALANCE
QUIET CONFIDENCE AND CULTURAL RELEVANCE
SAUDI FOCUS
GOING BEYOND BREAKING NEWS
MATTER OF FACT
INDUSTRY FORUM
PROVOCATIONS
THE SPIN
NEWS & WORK
Yas Island reveals Disney theme park resort with celebs, drone shows and performances
SEE, EAT, REPEAT
Ooredoo Qatar enters multi-year deal with FP7 McCann Doha
OSN, Magnite partner to power ‘Advanced TV’ addressable advertising
YA HALA CAMPAIGN
WELL KNOWN, EVEN IF NOT OWNED
Precision Media, Advertima take on retail media for Carrefour
Ray-Ban Meta unlocks hands-free videos, AI voice search, real-time AR and live translation in the UAE
RHO AIRLINES – THE SHORTEST FLIGHT
MENULESS
Contour Media partners with US’ Heritage Outdoor Media, South Africa’s Go Digital
INDUSTRY VIEW:
CJ Williams
Sherry Mansour,
Shadi El Mourad
Jenni Ritamäki
William Varghese
Neha D’Souza
Alefiya Kapadia
Yves-Michel Gabay
Craig Borthwick
Chrisa Chatzisavva
Hatim Fakih
Hassan Abbas
5th Element: Where technology meets creativity to drive business performance
MARKETERS CALL FOR COLLABORATION ON EDUCATION, TRUST AND CHANGE MANAGEMENT
MARKETERS CALL FOR COLLABORATION ON EDUCATION, TRUST AND CHANGE MANAGEMENT
Lucid and MCH Global: a Saudi-first story of innovation and momentum
HOW ANALYTICS IS RESHAPING DESTINATION MARKETING
RUN A MARATHON, NOT A SPRINT
BRING BACK BALANCE
A BALANCING ACT THAT TOURISM CANNOT AFFORD TO GET WRONG
MARKETING’S IDENTITY CRISIS IN THE AGE OF AI
BLURRING THE LINES
PERFORMANCE WITH PURPOSE
FROM AWARENESS TO ADVOCACY
THE TUG OF WAR THAT DOESN’T NEED TO EXIST
A TUG-OF-WAR AND A TANGLE
THE FIRST 100 DAYS AFTER WINNING A CLIENT
RETHINKING PERFORMANCE MEDIA: FROM TACTICAL WINS TO A STRATEGIC GROWTH ENGINE
FROM AWARENESS TO ACTION
I DREAM; THEREFORE, I PLAN
BRAND VERSUS PERFORMANCE? IS THIS REALLY THE FIGHT?
LUXURY LIVING
THE SHIFTING SANDS OF LUXURY
A DECADE IN THE UAE
BEYOND THE GREEN VEIL
DESIRABILITY THROUGH EMOTIONAL RESONANCE
QUIET CONFIDENCE AND CULTURAL RELEVANCE
LUXURY WORK
ALL THAT GLITTERS ISN’T GOLD
RELEVANCE IS THE REAL LUXURY
THE COST OF LOOKING EXPENSIVE
WELLNESS IS LUXURY
Elevating destination appeal
Game on
The evolving power of TV and video
TV BUILDS BRANDS & WE’VE GOT THE PROOF
Connect with us at www.mms.net
Beyond reach: winning attention in MENA
GOING BEYOND BREAKING NEWS
BEYOND ENTERTAINMENT
WEEKDAYS 17:00-19:00
THE INDIE ERA
BEYOND THE BILLBOARD
THIS MONTH ON PLATFORMS
LOBBYING: AN ART THAT SHOULD BE CANNED
NIMET AKGUL
OSAMA SIDDIQ
MATTER OF FACT
CULTURE ISN’T THE PRESS RELEASE
GAME CHANGER
BREAKING THE NET
#NOT
4 out of 5
84%
63%
Appointments
The Spin
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