Campaign Middle East - 2 Mai 2025
COMPETING ON CO$T OR CREATIVITY ?
EDITOR’S LETTER
PROCUREMENT. PITCHING. PRICING.
RELIVING THE BIGGEST WINS AT DUBAI LYNX
FROM THE CMO’S CORNER
THE RISE OF HUMAN-CENTRIC REAL ESTATE
WHISPERS, CRESCENDOS AND A SYMPHONY
‘THE DATA IS TELLING YOU SOMETHING; STOP IGNORING IT’
IT’S TIME TO BRING BACK THE BLING
MATTER OF FACT
APPOINTMENTS
THE SPIN
INDUSTRY FORUM
NEWS & WORK
Cannes Lions picks Khaled AlShehhi as first government sector juror in 72year history
WALLA VISA?
Al Arabia, Multiply Group establish global OOH investment entity
Climaty.AI launches all-media carbon intelligence and agentic AI platform
SUPPORTING FIRST STEPS
LAP OF LOVE
Uber and Aleph launch Journey Ads in Saudi Arabia
Publicis Media and talabat sign strategic partnership to align ads with real-time insights
THE LOOMHOOD COLLECTION
ZINDAGI KO YAS BOL
Time is the currency of experiences
INDUSTRY VIEW:
From Vision to Voice: The Rise of Human-Centric Real Estate
PROCUREMENT. PITCHING. PRICING.
PROCUREMENT. PITCHING. PRICING.
POWER OF AN AUTHENTIC ‘WHY’
THE RETAIL MARKETER’S DILEMMA
WHISPERS, CRESCENDOS AND A SYMPHONY
IS NOT A LINE ITEM
FEEDBACK: THE TRUE FLEX
FILE UPLOAD FAILED
COST OF CUTTING IDEAS
PITCH, PLEASE
FROM PAPER TO PRACTICE
CREATIVITY WITHOUT OVERSPENDING
‘THE DATA IS TELLING YOU SOMETHING; STOP IGNORING IT’
CREATIVE COMMERCE, DIRECT, GLASS: THE AWARD FOR CHANGE
THE BIG WINS
PRINT & PUBLISHING, INTEGRATED, CREATIVE STRATEGY
GRAND PRIX FOR GOOD
FILM CRAFT
OUTDOOR
PR
ENTERTAINMENT
MEDIA
HEALTHCARE
CREATIVE EFFECTIVENESS
DIGITAL CRAFT
AUDIO & RADIO
INDUSTRY CRAFT
INSIGHTS FROM THE JURY ROOM
NURTURING EMERGING MENA TALENT
THE NIGHT THAT WAS DUBAI LYNX
IT’S TIME TO BRING BACK THE BLING
BEYOND THE BILLBOARD
Private View
TAREK KHALIL
ANAM AHMAD
MATTER OF FACT
BREAKING THE NET
#NOT
GAME CHANGER
17.5%
66%
37%
Appointments
The Spin
SAUDI IS PRIMED TO LEAD THE WORLD
A modern brand built on historical foundations
Truly Saudi
Stop selling, start inspiring
Playing for legacy
Rethinking Saudi Arabia brand strategy
Strategic branding in healthcare
Cultural programming
The future: human-led, AI- amplified
A new playbook for global brands
Mastering localisation and Arabic content
A new era of innovation
CAMPAIGN RESULTS AT A GLANCE
Saudi work
MOHAMMED SEHLY
SAUDI AGENCY DIRECTORY
AUDITOIRE
LEADERSHIP PANEL
LEADERSHIP PANEL
LEADERSHIP PANEL
MARKETING IN SAUDI ARABIA ISN’T EVOLVING – IT’S BEING REINVENTED
SERVICES:
PORTFOLIO
WHY SAUDI ARABIA DEMANDS A UNIQUE MARKETING APPROACH AND WHAT MARKETERS SHOULD PRIORITISE
Bloomberg Media Studios
LEADERSHIP PANEL
Creative Blend
Create.
Dice
Digitect
Chain Reaction
Brand Lounge
Instinctif Partners
Istabraq Limited
Imagination
Incubeta
iMetric
AHMAD HAIDAR
Kattan Media
JCDecaux ATA
LiveMena
Livingroom Riyadh
Inspire Events
Liwa Content - Arabia
MeMob+
Mefan Creative Agency
M&C Saatchi Arabia
Meshbak Company
Media Turtles
Nurum
MusicGrid
Origin
Onsor Mosha
Milk Network
AMR ALNAJJAR
QP
Rely
Phenomenal PR and Events
Pixel Arabia
PG Integrated
PG Integrated
Rayz Co.
Selva
Sifr Creative House
Rocket Interactive
Ritix Group
Rowad Media
Sunny Side Up
Startups House
SOCIALEYEZ
Smart Social
FUTURE-FORWARD IN THE KINGDOM
Tailwind EMEA
Sweetwater KSA
Tajalla
Tarek Nour Gulf Ltd.
Telfaz11
Wonderful Productions
UTurn Entertainment
WiseBlue
Weber Shandwick MENAT
Vice Arabia
Ubrand
Tph DDB
XELEMENT
TTP
We The Loft
TRACCS
اﻟﺜﻘﺎﻓﻲ واﻟﺘﻜﻴﻒ اﻻﺑﺘﻜﺎر اﻟﺘﺠﺎرﻳﺔ.. واﻟﻤﻴﺰة ﻋﺎﻟﻢ ﻓﻲ اﻟﻨﺠﺎح ﺛﻼﺛﻴﺔ اﻟﻤﺘﺴﺎرع اﻹﻋﻼن
اﻟﻤﺤﻠﻲ اﻹﻧﺘﺎج ﻗﺎﻃﺮة اﻟﻨﺎﺷﺌﺔ.. واﻟﻤﻮاﻫﺐ اﻟﻤﺤﺘﻮى ﺻﻨﺎﻋﺔ ﻓﻲ اﻻﺑﺘﻜﺎر اﻹﻣﺎراﺗﻲ اﻹﻋﻼﻣﻲ
اﻻﺻﻄﻨﺎﻋﻲ.. اﻟﺬﻛﺎء ﻋﺼﺮ ﻓﻲ اﻟﺘﺴﻮﻳﻖ ﺑﻨﺎء إﻟﻰ اﻟﻤﺴﺘﻬﻠﻚ اﺳﺘﻬﺪاف ﻣﻦ اﻹدراﻛﻴﺔ« »اﻟﺒﺼﻤﺔ
أﻣﺎم ﺑﻮﺻﻠﺘﻬﺎ اﻹﻋﻼﻧﺎت ﻓﻘﺪت ﻫﻞ اﻟﻤﺘﻠﻘﻲ؟ ﺟﺬب ﻫﻮس
اﻻﺻﻄﻨﺎﻋﻲ واﻟﺬﻛﺎء اﻟﻤﺮأة اﻟﻤﻤﻠﻜﺔ.. ﻓﻲ واﻗﻊ ﻟﺼﻴﺎﻏﺔ ﺷﺮاﻛﺔ ﺟﺪﻳﺪ إﻋﻼﻣﻲ
اﻟﻌﺮﺑﻴﺔ ﺑﺎﻟﻠﻐﺔ اﻟﺘﻮاﺻﻞ ﻗﻄﺎع ﻣﺴﺘﻘﺒﻞ
اﻟﺴﻌﻮدﻳﺔ.. ﻓﻲ اﻹﻋﻼﻧﺎت ﻗﻴﻮد ﺑﻼ ﺗﺘﺠﺪد ﻓﺮص
ﺗﺸﻜﻴﻞ ﻳﻌﻴﺪ ﻛﻴﻒ ﻧﺎﻋﻤﺔ.. ﻛﻘﻮة اﻟﻔﻦ ؟2030 اﻟﺴﻌﻮدﻳﺔ رؤﻳﺔ ﻇﻞ ﻓﻲ اﻟﻤﺠﺘﻤﻊ
اﻟﺸﺒﺎب اﺳﺘﻄﺎع ﻛﻴﻒ إﻋﺎدة اﻟﺴﻌﻮدي اﻟﻌﻤﻠﻴﺔ ﺗﻌﺮﻳﻒ اﻟﺼﻔﺮ؟ ﻣﻦ اﻹﺑﺪاﻋﻴﺔ
اﻹﺑﺪاﻋﻲ اﻻﻗﺘﺼﺎد اﻻﻧﺘﺒﺎه.. ﺟﺬب وﻣﻌﺮﻛﺔ
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