Campaign Middle East - 1 Mrz 2025
THE CREATIVE AND MEDIA AGENCY GUIDE 2025
AGENCY POWERHOUSES MAP 2025 RAMADAN DATA AND CREATIVITY
EDITOR’S LETTER
THE CREATIVE AND MEDIA AGENCY GUIDE 2025
DATA AND CREATIVITY: A CALL FOR CAUTION AND COLLABORATION
CMO ROUND TABLE ON RAMADAN
AL ARABIA POWER MOVE TAKES OVER DUBAI OOH
BREAKING THE DIGITAL NOISE
INDUSTRY FORUM
SOCIAL COMMERCE
MATTER OF FACT
APPOINTMENTS
THE SPIN
PRIVATE VIEW
NEWS & WORK
Naif Alrajhi Investment to launch KSA’s first global media representation services company
BRANDS FOR LESS THE AGENT
Gambit wins Samsung Gulf PR mandate
PromoMedia expands OOH advertising footprint in Amman, Jordan
Are you a face to watch in 2025?
SLEEPZONE IN-SNORE COUPONS
MOUNTAIN DEW & DORITOS DEW X DORITOS
Omnicom’s OMD Worldwide reveals new, refreshed brand positioning: We Create What’s Next
ADIDAS YOU GOT THIS
PANADOL BREAK UP TEXT SONGS
The Ramadan digital gold rush
INDUSTRY FORUM:
Tala Mukaddam
Passant El-Ghanem
Seyoan Vela
Nicolas Garcia
Carlos Nadal
Craig Borthwick
Bilal Nakhli
Roy Nasrallah
Ahmad Hussain
Al Arabia takes over Dubai with an OOH power move to be seen by everyone
SOCIAL COMMERCE
THE RISE OF NEW EXPERIENCES
CMO round table: ‘Bring back the memories, moments and meaning of Ramadan’
MARKET LEADERS STRATEGISE FOR RAMADAN 2025
The investment in human connection: AI -powered Ramadan advertising
BE PART OF MBC GROUP’S RAMADAN STORIES
Are we getting it right?
A call to heart
Authenticity and innovation
Gearing up for the human touch in Ramadan
A ROADMAP FOR AUTOMOTIVE BRANDS
Spill the Vimto, not tears
Can artificial intelligence deepen spiritual experiences?
A marketer’s goldmine (and minefield)
Why brands need to think differently during Ramadan
CREATIVITY: A CALL FOR CAUTION AND COLLABORATION
DATA <3 CREATIVITY
BREAKING THE DIGITAL NOISE WITH DATADRIVEN STORYTELLING
EVENTS CALENDAR
DATA DOESN’T KILL CREATIVITY, HOW YOU READ IT DOES
YOU DON’T LOVE CREATIVITY, YOU LOVE THE IDEA OF IT
WHY CLEAN ROOMS ARE THE LIGHTHOUSE IN A DATA HAZE
AI AND DATA-DRIVEN CREATIVITY IN THE MIDDLE EAST
Cracking the Saudi consumer code
The AI-volution
CREATIVE AGENCIES
ZIAD GHORAYEB
CHARLI WRIGHT
LAMA BIBI
GHASSAN MARAQA
BRING BACK BRAVERY, DARE TO DISRUPT
MEDIA AGENCIES
MEDHAT HOUALLA
LEADERSHIP PANEL
Bloomberg Media Studios
LEADERSHIP PANEL
C2 Comms
BMEG ME
Daydreamer
Hearts & Science
LEADERSHIP PANEL
RAZMIK KALAIDJIAN
FIONA BLACK
LEADERSHIP PANEL
LEADERSHIP PANEL
The Inhouse Agency
Incubeta
Jellyfish
iMetric Digital
RAMY MOUGANIE
LEADERSHIP PANEL
LEADERSHIP PANEL
Means Design
LemonHQ
Medialinks
Kreata Global Brand Communications
LEADERSHIP PANEL
Media Mileage
OMG
OMD
PHD
MAYA TAYARA
LEADERSHIP PANEL
LEADERSHIP PANEL
LEADERSHIP PANEL
Pulse Media
Radix Media
Socialize
Reforge Digital
LEADERSHIP PANEL
LEADERSHIP PANEL
LEADERSHIP PANEL
Team Red Dot
Watermelon Communications
Sandstorm Digital Worldwide
Tonic Media
SNAPCHAT:
LINKEDIN:
TIKTOK:
X:
THIS MONTH ON SOCIAL
MATT BUTTERWORTH
GLAUCCO MARTINES
SPEAKING GREEN WITHOUT THE SPIN
BREAKING THE NET
#NOT
GAME CHANGER
3 out of 5
36%
2.7x
Appointments
The Spin
AGENCY POWERHOUSES 2025
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