Campaign Middle East - 1 Dez 2024
SOCIALEYEZ
EDITOR’S LETTER
CREATIVITY WEDS CULTURE AT ATHAR
DIGITAL ESSAYS
SETTING STANDARDS IN SAUDI ARABIA
MARKETING GAME CHANGERS
WHEN CREATIVITY MET DATA
BRIDGE THE GAP
INDUSTRY FORUM
MATTER OF FACT
APPOINTMENTS
THE SPIN
NEWS & WORK
Kantar reveals most valuable brands in the UAE and Saudi Arabia for 2024
GO FOR MORE
The MediaVantage Group launches The GreenVantage
ROSHN Group unveils rebrand, evolution into multi-asset developer
A HOME FOR EVERY LIFE
BREAST CANCER AWARENESS MONTH
Socialeyez brings operations to Saudi Arabia
Less than 15 per cent of luxury buyers feel represented in ads
VISITCOMOROS.ORG HACK THE WEATHER
BSF SONIC LOGO
AI’s artistry in shaping tomorrow’s business canvas
Stories of UAE’s iconic women
FROM ADS TO AUTHENTICITY
‘OOH is changing, and so are we’
BRIDGE THE GAP
IS ESG UNDERSTOOD IN THE UAE?
PARTNERSHIPS BEYOND TRANSACTIONS
LEVEL! UP
INDUSTRY VIEW:
Jeramie Jesalva
Juliana Ribeiro
Jemma Starzecki
Aimee Peters
Nizar Malaeb
Mitin Chakraborthy
Ryan Garner
Sherry White
Laura Gleadhill
CREATIVITY WEDS CULTURE AT ATHAR
ATHAR IN NUMBERS
TALENT AND TRAINING
GOOGLE WORKSHOP ON AI
THE FUTURE CMO ACADEMY
THE MAHEERAH PROGRAMME
ATHAR MASTERCLASSES
AMPLIFYING ART AND CULTURE IN KSA
ALL THAT GLITTERS IS GOLD
ATHAR STORY IN SNAPSHOTS
THE BIG DEBATE: GLOBAL VS LOCAL
Setting st andards in Saudi Arabia
MARKETING GAME CHANGERS 2024
H.E. NOUF MOHAMED AL-BUSHLAIBI
Patou Nuytemans,
Ogilvy Chief Executive Europe, Middle East and Africa
RAPID FIRE
ALI ASHRAF
RAPID FIRE
AGENCY REFERENCE
Advertising, Media Buying & Product Placement Associate Director, Diriyah
MELANIE DE SOUZA
RAPID FIRE
Nael Halabi,
Head of Zenith, KSA & Kuwait
Destination Marketing Executive Director, AlUla
MAHITAB HAMED
RAPID FIRE
Sana Omran,
Head of Business Leadership, FP7 McCann MENAT
Vice President, Marketing, Arla Foods, MENA
OZGE ONUR
RAPID FIRE
Reham Mufleh,
Managing Director,
Horizon FCB
Marketing Director, Lipton Teas and Infusions Arabia
MIKE RICH
RAPID FIRE
Kathleen Burbridge,
Senior Account Director, Gambit Communications
Group Chief Marketing Officer, Aramex
MILAD ROUHANA
Marc Ghosn,
Managing Director, Wavemaker MENA
RAPID FIRE
Managing Director - EMEA, Perfetti Van Melle
GEORGE SCHEMPERS
Fadi Yaish,
Group CEO and Chief Creative Officer, And Us Group
RAPID FIRE
Head of Marketing, Deliveroo
ALKA WINTER
RAPID FIRE
Joanna Agnew, General Manager, Tales & Heads
WHEN CREATIVITY MET DATA
EVENTS CALENDAR
THE WINNING FORMULA
THE COOKIE-LESS REVOLUTION
THE ESSENTIAL INGREDIENTS
THE SHAPE OF TALENT TO COME
THE NEW FRONTIER IN ADDRESSABLE MEDIA
GAME ON
THE POWER OF CONTEXT
LOUDER THAN AWARDS
THE CHANGING FACE OF PERFORMANCE MARKETING
RETURN TO REMARKABLE
SKIMPFLATION GAMBLE
RESHAPING THE OOH CUSTOMER JOURNEY
THE GREATEST COST-DEPRECIATION EVER
DIGITAL IS DEAD
A NOTE TO MARKETERS
A HUMAN-CENTRIC APPROACH
NOSTALGIA, MEET REINVENTION.
BREAKING THE NET
GAME CHANGER
#NOT
MATTER OF FACT
24%
37%
41%
3 out of 10
THIS MONTH’S SOCIAL MEDIA UPDATES
ARLETTE NAHAS
HOSAM AKIL
Appointments
The Spin
at PressDisplay
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