Campaign Middle East - 1 Nov 2024
KSA TAM EMPOWERING BETTER DECISIONS AT MBC MEDIA SOLUTIONS
SOLVING FOR SUSTAINABILITY
EDITOR’S LETTER
SOLVING FOR SUSTAINABILITY
ETHICAL MARKETING: MERELY A GOOD LOOK?
FROM THE CMO’S CORNER
KSA’S NEW AUDIENCE MEASUREMENT SOLUTION
WHEN SAVING THE TURTLES BECOMES ONE WITH THE BRAND
ABU DHABI GREENING THE WORLD
INDUSTRY FORUM
SAUDI FOCUS
MATTER OF FACT
APPOINTMENTS
THE SPIN
NEWS & WORK
Arabic attention research challenges preconceptions of ad measurement
App offers data into student purchasing
UAE GOVERNMENT MEDIA OFFICE BRING YOUR IMPOSSIBLE
BackLite partners with VIOOH for programmatic DOOH expansion
Google’s flagship Accelerate programme launches in Saudi Arabia
WIN EVERY MOMENT TOGETHER!
EVERY GAMER HAS A PLACE
UAE, KSA, Qatar viewers shift to watching YouTube on Connected TV
YOU CAN WITH A RAM
PLAY THE CITY
Abu Dhabi – greening the world, one brand at a time
Unlocking Deeper Insights: MBC Media Solutions Adopts KSA TAM
ATHAR AWARDS 2024 SHORTLIST REVEALED
CANNES LIONS VICTORY TOUR
SUSTAINABILITY IS PROFITABLE
GREEN LIGHT
THE RISE OF SUSTAINABLE DIGITAL MEDIA
KEY INGREDIENTS FOR SUCCESS
THRIVING IN A CIRCULAR ECONOMY
AVOIDING THE ‘GREEN’ TRAP
‘NOBODY BUYS A SOFT DRINK WHILE DROWNING’
INDUSTRY VIEW:
ETHICAL MARKETING: A ‘HOOK’ OR A ‘GOOD LOOK’?
ECHOES OF HOPE
PURPOSE-LED MARKETING
Time, spend and moments
Campaign Saudi Briefing: Media and Marketing
JUMP ON BEFORE IT FIZZLES
WHEN SAVING THE TURTLES BECOMES ONE WITH THE BRAND
MISSION: IMPACT POSSIBLE
THE PROBLEM IN CREATIVITY
MATTER OF FACT
BREAKING THE NET
#NOT
GAME CHANGER
MOHAMMED FAROUK
DARIO ALBUQUERQUE
Appointments
The Spin
INTRODUCTION
Redefining the OOH landscape
WISSAM TRABOULSI
OUTSTANDING OUTDOORS
JALAL KHANFOUR
EVOLVING WITH PURPOSE
JAMES HARRISON
Contour Media selected as exclusive media partner for Dubai Holding Asset Management’s (DHAM) iconic destinations
RABIH ADNAN
OOH … THAT DELIVERS A BLOCKBUSTER IMPACT
BUILDING A BRAND BEYOND ADVERTISING
Blue Ad
SERGEY GORBATOV
THE POWER OF DOOH
NIALL SALLAM
KASHIF MERCHANT
EFFECTIVE AND EXCEPTIONAL
FROM FRAGMENTATION TO FLOW
PIONEERING SUSTAINABILITY IN OUTDOOR ADVERTISING
EVOLUTION IS INEVITABLE
PHILIP MATTA
25 years of impact
PAUL ABOUCHACRA
INDUSTRY SNAPSHOT
LEADERSHIP PANEL
In your opinion, what makes OOH remain one of the most effective traditional forms of advertising?
What can we expect from Media World in the near future?
TANVIR SHAH
Starz Media
Royal Outdoor Advertising
Talon
Trinet Outdoor Advertising
JOHN SHERFAN
BRANDS BEYOND BILLBOARDS
AHMED EMAM
THE GLOBAL LOCALS
UAE, KSA AND QATAR OOH LOCATION MAP 2024-2025
QATAR OOH LOCATION MAP 2024-2025
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