DEEPFAKE SCAMS: Every business leader should be prepared

EVERY CEO OR BRAND REPRESENTATIVE WHO HAS A MEDIA PRESENCE ONLINE, OR HAS BEEN FEATURED IN VIDEO OR AUDIO INTERVIEWS, MUST BRACE THEMSELVES FOR IMPERSONATION BY SYNTHETIC MEDIA, SAY THE AUTHORS OF RECENT RESEARCH.

TRENDS

Organisations are at high risk of reputational damage, extortion and IP theft by synthetic media – AI generated content, such as deepfakes, are so realistic that humans can’t tell them apart from authentic media up to 50 percent of the time, a...

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