Sixty Years of Tearing Up the Tarmac

A racing fan as well as a lover of architecture and design, Jack Heuer launched the Tag Heuer Carrera chronograph in 1963. His vision for this watchmaking icon was of legibility and functionality which, 60 years later, drives on with undeniably daring panache “I loved not only the sexy sound of the word carrera but also its multiple meanings, which include road, race, course and career”