Christian Knoop

The head of design at IWC Schaffhausen talks about how the pandemic dictated design trends and how the Swiss watchmaker, known for masculine-looking references, is vying for female fans by producing smaller dials

By Amrita Katara
INSIDE ACCESS | SMALL TALK

What is the biggest challenge in your role? The most difficult problem is putting together a collection that reflects the brand and that customers can recognise and [differentiate] from other companies, [but which is] also commercially relevant and...

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