To Fashion From Farm

Honesty has been a hard thing for marketers of wool to deliver on in the fashion industry, with an archaic way of trading wool hindering the full traceability, one merino industry expert says.

If we want to get wool to where it should be, both crossbred and merino, we’re going to have to be a bit more honest and that starts by changing the process that allows the wool price to be driven to the floor every auction as a by-product commodity of sheep farming. SAM SIMPSON Balmoral Station